- Event Overview
- Event Information
- Stallholder Booking Information
- Check Availability and Book Stall
The Countryside Christmas Fair at the heart of a 16,000 acre traditional estate
There can be few more perfect settings for a Countryside Christmas Fair than the Belvoir Estate. In Capabilty Brown landscaped grounds, Belvoir Castle stands proudly visible from from 5 counties and 50 miles distant in an area renowned for countryside pastimes for centuries.
Belvoir is revered by sportsmen internationally as one of the world’s great shoots with a full staff of keepers preparing birds for 73 drives renowned for the quality and number of their testing high birds in a glorious natural landscape. The estate kennels the renowned Belvoir Hunt at the heart of an area which has become “Equestrian Central” drawing on the rich traditions of the hunting field to develop wider expertise in other equine disciplines. Each weekend thousands saddle up to enjoy or participate in countryside activities including equestrianism, traditional sports and the simple pleasures of walking or a cycle ride.
The Country Lifestyle
A Country Lifestyle has requirements. Keeping dry when the weather is not as it might be and being shod to cope with the rigours of any terrain mean a style has developed which is instantly recognisable. Clothiers have constantly innovated to meld traditional materials like tweed and leather with newcomers to create a look which is both serviceable, beautiful and classically stylish and which is almost immune to the vagaries of the latest fashions. But when the summer shows, country fairs and horse trials are over it is difficult find everything for the Countryside all in one place.
Whether you are a shooter or an equestrian looking for a special or unusual gift or just love the stylish “Countryside Look”, The Countryside Christmas Fair is for you.
We have brought all the best stallholders from the summer shows plus a few newcomers together for a final last minute Christmas Shopathon enabling countryside lovers to buy other countryside lovers the presents they yearn for.
With clothing and accessories for him, her and the children, homewares and interior design items for the country home and great gift items for everyone whether on two legs or four, it’s a luxury department store for the countryside conveniently held at the heart of the countryside for three days over a pre-Christmas weekend.
The Countryside Christmas Fair is a free admission event comprising 75 stalls selling clothing and accessories, tack and sporting equipment, and interior design and homewares suitable for people who enjoy and celebrate a countryside lifestyle. The event takes place in large heated frame marquee pavilions similar to those used for shopping at Badminton and Burleigh. Attached to the pavilions is a restaurant serving morning coffee, light lunches and afternoon tea along with alcoholic drinks. We also host less formal dining in a high quality food court selling quality British barbecued produce and food from around the world, vegan and vegetarian options available. The site is fully accessible to people with a disability. We welcome dogs on site and there are many walks available locally but for safety reasons dogs (with the exception of guide dogs) are not permitted in the shopping or catering pavilions.
Day Visit or Stayover?
Surrounded by beautiful villages, within easy reach of all the region’s capitals including Derby, Leicester, Lincoln, Nottingham and Sheffield, convenient for the A1 and Stamford and only a little over an hour by train from London, the Countryside and Horse Lovers’ Christmas Shopping Fair brings a “London-quality” event to Belvoir, a world-renowned landmark location at the tripoint of the counties of Leicestershire, Lincolnshire and Nottinghamshire.
The event is already supported by a massive network of charitable and sporting goodwill and is expected to become the highlight in the regional social calendar and also makes it a focus go-to destination for affluent weekenders to seeking to place it at the heart of a short “stayover” vacation at one the many quality inns located close to Belvoir in the beautiful English countryside.
The Castle and Hosts
Belvoir Castle is a gloriously romantic Gothic Revival style stately home sited on the 16,000 beautiful Belvoir Estate which has been the home of the Manners family for five hundred years and seat of the Dukes of Rutland for over three centuries.
The Castle stands proudly on an elevated site which makes it highly visible and a nationally renowned destination for events and filming. Belvoir is popular with visitors and contains many works of art, the highlights being the lavish staterooms, including the stunning ‘Elizabeth Saloon’ (named after the wife of the 5th Duke), the Regents Gallery and the Roman-inspired State Dining Room.
The event is located at the Belvoir Engine Yard, a £2.,5m shopping village close to the main entrance to the castle. Alongside the shopping village is a specially designed event-site with excellent modern facilities, full disability access and ample adjacent customer free parking. Please note that while well-behaved dogs on leads are welcome on the event site and outdoor eating areas, with the exception of guide dogs they are not admitted to the marquees.
The fair site is well connected to major roads with rail links at Grantham (London 1h. 11) and Melton Mowbray (Birmingham 1h. 10). Bus services operate hourly to the Castle Gates from Grantham (journey time 21 mins). The estate-owned 10-unit Engine Yard Retail Village (est. 2018) is located adjacent to the event and has developed a reputation across the region as a destination for quality food and boutique shopping.
- Date:29th November 2019, 9:30 am-1st December 2019, 5:00 pmTime: 0930-1700 Friday and Saturday; 0930-1600 SundayVenue Address: Belvoir Shopping Village at Belvoir Castle
United KingdomSupported Charities: The Duchess of Rutland's 'Belvoir Golden Button' CharitiesDisability Access:
Accessible, Disability Parking and Toilets, Hearing Loop, Assistance Dogs welcome.
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Stall Pricing Information
The fair will be heavily publicised and advertised across the region. It is held inside a carpeted, heated and lined marquee pavilion with electricity using a shell scheme. The cost of this fair is £90 per square metre for the entire 3 day event. There is no additional charitable donation on takings.
Stalls are undertaken as part of a shell scheme. We can provide for most stall sizes. Minimum stall size 2 x 1 square metres. Any format (including walk in) is possible. Outside stalls are also available using your own equipment (we will require photographs) or in shedding. If you have any questions regarding your requirements either add them to your stall application request or email firstname.lastname@example.org or call stallholder support on 07395 242963. We have some Catering Concessions but these incur different rates and rules. Please call 07395 242964 if you wish to cook samples or sell hot food to be consumed at the event.
No charitable percentage is payable on takings by stallholders. £100 deposit is required with your application to reserve your pitch, with 50% of the remaining balance of your stall-fee invoice payable by 30th August 2019 and the remainder by 12th October 2019. You will be invoiced
You will be asked to complete a stall listing as a stallholder at our fairs. Stall Listings are free and attach you as a vendor to the fairs you attend. You do not need to be an online seller with us to have a stall listing. See a typical stall listing.
Site and Facilities
The fair uses highest quality professionally-erected frame marquees with internal floor and carpet, roof lining, full power provision and heating. Nearby water is available from bowsers and standpipes. Assistance from stewards is available. The internal build is a shell structure which can shaped and built to sizes and designs which meet individual stallholder requirements. The fair is well serviced with 24h maintained toilets, showers and separate stallholder and customer Wifi facilities. Please note there are no cash machines on site or nearby so stallholders should have the equipment necessary to take card payments using our online Wifi.
Adequate power is provided for the use of most trading needs in the form of 1 x 16A (blue) plug supplied per stand. Additional or exceptional power requirements must be specified. You must provide your own display lighting and any other electrical equipment required to meet your needs. All equipment will be checked as safe by our on-site electricians. Tables and chairs are available but must be ordered prior to the event as we do not carry a surplus.
Discreet stallholder parking with security patrol is located in a compound behind the event marquee from an area which is designed to permit easy loading and unloading and stall stocking and destocking.
Site security (including overnight security) is provided throughout the site for the duration of the event.
Full stallholder catering facilities are available at reasonable cost from early to late with an "order-by-text, deliver-to-stall" service available to stallholders during opening hours.
Stallholder Overnight Accommodation
A list of nearby overnight accommodation will be provided shortly. Camping facilities are available to stallholders at a small additional cost by prior agreement.
The site is fully accessible to people with a disability and we will additionally endeavour to assist any stallholder who has specific requirements related to a disability.
Demographic and Promotion
Belvoir Castle is located at the heart of an affluent rural area with a historical prosperity based on fertile agricultural land and trade. Historically in the 18th, 19th and early 20th centuries the area's quality hunting attracted society's elite and the area retains a deep equestrian tradition with a high regard for sporting and countryside traditions. The prestigious Belvoir Hunt is kennelled on the estate with the Quorn and the Cottesmore nearby and Belvoir is world-renowned for the quality of its game shooting.
More recently the attractive countryside, the wealth of sporting activities, the vibrant social scene and quality local housing stock have combined with fast rail links to London from Grantham (1h 10m) and Peterborough (51m) to attract an affluent influx of people with high disposable incomes and a wish to present well. Overall the profile is similar to the Cotswolds but with a slightly younger demographic because property remains relatively affordable. Many families have fathers (and sometimes mothers) who work in the City and stay in London in the week but maintain their family home in or close to the Vale of Belvoir.
Many more young families with children at home also live in and around the villages and local market towns with mum and dad undertaking a more local commute to Leicester, Sheffield and Nottingham or perhaps working from home online. There is also a significant affluent elderly population. Young singletons may well live in the surrounding local urban centres but road and transport links are good and they are happy to journey out at weekends to enjoy a day in the glorious countryside.
The Belvoir Castle Countryside and Horse Lovers’ Christmas Shopping Fair is being marketed to serve an aspirant, affluent customer base who are pleased to be associated with a countryside look and lifestyle whether or not they actively participate in its activities. They recognise the pleasures of buying, wearing and owning the finer things in life and associating and shopping with people who share their tastes and values.
Fair organisers Gift Fairs Limited are a specialist event marketing company with our own software house and social media management agency.
Fair Marketing for the Belvoir Castle Countryside and Horse Lovers’ Christmas Shopping Fair includes:
- Media partnerships and advertising with local magazines, newspaper and online publishers and radio;
- Co-marketing partnerships with restaurants, accommodation providers and local businesses and shops;
- Affinity marketing partnerships with local Charities and Sporting Organisations;
- Active Mailing List marketing
- Dedicated Social Marketing team;
- Dedicated PR team;
- Roadside Advertising and Banners erected across the region.
Our social media, PR and e-list marketing teams are also available free-of-charge to stallholders seeking assistance to promote the Belvoir Castle Countryside and Horse Lovers’ Christmas Shopping Fair.
Stallholder Complimentary Tickets
We automatically issue stallholders with 50 complimentary Stallholder Guest e-tickets per event for distribution to your customers.
Refer a Stallholder Scheme
The better the stallholder group the better the event. Refer a quality new stallholder to us who is not on our e-list and if we accept a stall booking from them for this event or at a future event we will credit you £20.
Event Schedule for Belvoir Castle Countryside and Horse Lovers’ Christmas Shopping Fair
3rd April 2019: Stallholder and Caterer Stall Booking opens;
3rd April 2019: Event Ticket Bookings Open;
3rd April 2019: Event Programme Advertising Booking Opens;
15th April 2019: Social Media, PR and Mailing List Marketing Campaigns Commence;
30th August 2019: Event Programme Publication Day;
6th September 2019: Final Catering Stall Full Payment Date; Full Event Programme Announced;
1st October 2019: Banners erected;
4th October 2019: Final Trading Stall (Non-Catering) Full Payment Date;
7th November 2019: 120 Outdoor Advertising Boards erected across Leicestershire, Lincolnshire and Nottinghamshire;
27th November 2019 - 0800-1800 - Security on Site; Site opens for Caterer Setup;
28th November 2019 - 0800-1800 Site opens for Stallholder Setup;
29th November 2019 - 0600 Site Opens to Stallholders; 0900 Final Safety Checks; 0930 Doors open; 1730 Event Closes;
30th November 2019 - 0600 Site Opens to Stallholders; 0900 Final Safety Checks; 0930 Doors open; 1730 Event Closes;
1st December 2019 - 0600 Site Opens to Stallholders; 0900 Final Safety Checks; 0930 Doors open; 1630 Event Closes with stallholder packdown;
2nd December - 1400 Stallholders and Caterers must have cleared site.